Designing a GUI is driven by user engagement, product adoption, and/or patient adherence to therapy
The Medical Development Group (MDG Boston) focuses on MedTech Innovation and Clinical Applications through three Wednesday Forums per month. At each Forum, attendees meet virtually through face-to-face networking and community building and gain insights from experts in the field.
Business outcomes are driven by user engagement, product adoption, and/or patient adherence to therapy. These metrics drive increased sales based on a great user or patient experience. GUI’s are the most likely area where there can be major misalignment for business goals: Marketability, Usability/Safety, and Technology Feasibility.
Achieving these success metrics is a team sport and requires a diverse set of stakeholders who agree on a strategy and are following an integrated process. Alex Therrien, Director of User-Centered Design, and Jim Turner, Director of Software Development of Sunrise Labs share many of their best practices for achieving a smooth launch by having all team members aligned on building great user experiences for medical devices within a regulated industry.
