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Top 5 Ways to Achieve Your Business Goals When Designing & Developing a GUI

Past Event: October 14, 2021 12:00 pm

In this Suntra webinar, Alex Therrien and Jim Turner shared best practices for creating intuitive, market-ready medical device interfaces. The discussion explored how cross-functional alignment between design, engineering, and business teams drives usability, safety, and patient engagement—leading to stronger adoption and better outcomes.

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The Medical Development Group (MDG Boston) focuses on MedTech Innovation and Clinical Applications through three Wednesday Forums per month. At each Forum, attendees meet virtually through face-to-face networking and community building and gain insights from experts in the field.

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Business outcomes are driven by user engagement, product adoption, and/or patient adherence to therapy. These metrics drive increased sales based on a great user or patient experience. GUI’s are the most likely area where there can be major misalignment for business goals: Marketability, Usability/Safety, and Technology Feasibility. 

Achieving these success metrics is a team sport and requires a diverse set of stakeholders who agree on a strategy and are following an integrated process. Alex Therrien, Director of User-Centered Design, and Jim Turner, Director of Software Development of Sunrise Labs share many of their best practices for achieving a smooth launch by having all team members aligned on building great user experiences for medical devices within a regulated industry. 

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