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Eric Soederberg

CEO

Eric Soederberg considers himself an engineer from birth and is passionate about solving difficult engineering problems. His career spans over 25 years in product development leadership at Draper Labs, Motorola, and DEKA. At DEKA, Eric led and brought to market the world’s first iBOT mobility system: a Class III medical device and close cousin to the Segway.

In 2008, Eric began transforming what was then Sunrise Labs (now Suntra) into a world-class product development services company. With a focus on exceeding client expectations, he invested in engineering excellence and built a high-integrity, high-respect culture that continues to drive sustainable growth today.

Eric is an active thought leader within the engineering, MedTech, and MIT communities through his involvement as a speaker, moderator, and mentor. His accolades include being named 2019 “Entrepreneur of the Year” by NH Tech Alliance, the 2017 “Leader in MedTech for Product Development” by Medical Design & Outsourcing, and the 2017 “Top Innovator Award” by the NH Union Leader. Under Eric’s leadership, Suntra (formerly Sunrise Labs) placed first in Business NH Magazine’s “Best Company to Work For in NH” competition in 2021, and received the 2017 “Business Excellence Award” in Technology from NH Business Review.

Eric earned an MSEE and an MBA from MIT, and a BSEE at Worcester Polytechnic Institute. He also holds multiple patents in medical device technologies. Outside of work, Eric loves skiing and hiking New Hampshire’s White Mountains with his family.

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